Mickey McDermott, Healthcare Marketing Communications Strategist & Innovator

Over 20 years experience in progressively responsible creative development and marketing roles, including creative director, copy at Saatchi & Saatchi/CIP and SVP, Creative Director & Chief Strategic Officer at Ferguson/CommonHealth.

A keen ability to understand both the business sense and the creative potential of a marketing opportunity. A steadfast refusal to accept the fact that when it comes to pharmaceutical advertising or creative greatness, you have to choose one or the other.

Check out the examples in the portfolio section of brand-building, award-winning creative for Rx and OTC healthcare brands, directed at professional, consumer, and managed care audiences.